Syifa Addini – Medium

Syifa Addini

Syifa Addini

CRM/Loyalty strategy that doesn’t need storing personal data

Do you know that nowadays, active CRM marketing strategy always include asking then storing customers’ data, such as the most basic thing…

4 min readMay 27, 2024

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CRM/Loyalty strategy that doesn’t need storing personal data

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Syifa Addini

Diving into Indonesian Skincare Reviews — Part 2: Topic Modelling using BERTopic and Llama 2

So, in the first post analyzing the 4,387 reviews of 5X Ceramide Barrier Repair Moisture Gel Moisturizer by Skintific, we utilized…

7 min readMay 27, 2024

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Diving into Indonesian Skincare Reviews — Part 2: Topic Modelling using BERTopic and Llama 2

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Syifa Addini

Cataloguing Indonesian Perfume — Part 2: Recommender System

Since I have those perfume data anyways, I think I can utilize further by making a simple recommender for me (or perhaps for anyone who…

2 min readMay 8, 2024

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Cataloguing Indonesian Perfume — Part 2: Recommender System

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Syifa Addini

Diving into Indonesian Skincare Reviews — Part 1: Sentiment Analysis

In a world of local Indonesian beauty brand, browsing reviews and testimonials are still an important way to decide for a customer to…

6 min readMay 8, 2024

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Diving into Indonesian Skincare Reviews — Part 1: Sentiment Analysis

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Syifa Addini

K-means Clustering: Products’ Productivity

As I refreshing my knowledge on RFM segmenting, I realized that with the recent upgrades of CRM software, the RFM segmenting becomes so…

4 min readApr 28, 2024

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K-means Clustering: Products’ Productivity

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Syifa Addini

Cataloguing Indonesian Perfumes — Part 1: Python Text Analysis

As I see the increase of local Indonesian perfumery brands, which I love it so much. As a layman, with that so many choices, it just makes…

4 min readApr 28, 2024

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Cataloguing Indonesian Perfumes — Part 1: Python Text Analysis

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Syifa Addini

Syifa Addini

Currently a caregiver :). Marketer with CRM specialty, learning things I always want to learn, mainly text analytics. Contact me through LinkedIn~

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