Information visualization is the study of information design and representation, particularly how to represent complex information. When presented visually, it can be more easily understood than when conveyed textually. The use of information visualization in web design has grown rapidly in recent years, with many designers incorporating this technique into…

In this day in age, you are likely well-aware of the cybersecurity threats that are out there. Hackers are becoming increasingly sophisticated, and it is more important than ever to take steps to protect your website and data. …

It’s hard to believe that SEO trends are changing so often, but SEO is a constantly evolving industry. As SEO experts, we need to stay up-to-date on the latest trends and ensure our clients’ websites are ahead of the curve. …

Surely by now, you’ve heard of SEO and likely know many of the SEO basics. Having the right relevant keywords to increase your ranking on search engines, linking strategies to build authority, and necessary meta tags. While these content/on-page SEO tactics are typically thought of when optimizing your website, there…

What Are Core Web Vitals? Think Mobile-First Mobile-first design is the most important element in today’s design and development process as well as User Experience (UX), delivering the right experience to the right sized screen. Mobile-first design translates to design focusing on mobile-sized screens, instead of putting more focus on desktop screens. In a recent…

User Experience (UX) has become one of the most important aspects of modern web design. UX design combines user interactions, emotion, and usability on a website, no matter the device. The point of focusing on UX within your website is to continually improve your customer’s journey when interacting with your…

Knowing your audience is extremely important in your marketing strategy and effectiveness. Marketing efforts that are targeted to speak to a 50-year-old male in California who likes dogs will be different from targeted efforts that speak to a 25-year-old female in New York who likes cats. …