Tim CrowThe Four Reasons Why The UK Sports Sponsorship Market Is So SoftWhen the UK sports sponsorship market started going soft after London 2012, many thought it was just an Olympic virus, and with good…Nov 18, 2017Nov 18, 2017
Tim CrowTears, Fears & New Frontiers: Ten Rio 2016 Stories To FollowThe tears of joy that marked Rio’s winning Games bid are a distant memory, replaced by troubled preparations, economic and political crisis…Jun 8, 2016Jun 8, 2016
Tim CrowThe momentum behind women’s sports — and the fans behind Serena.It’s been business as usual this week at Synergy, because we’ve been celebrating and championing the momentum behind women’s sport.Mar 24, 2016Mar 24, 2016
Tim CrowThe Next Big Evolution In Rugby World Cup SponsorshipJapanese brands have history with the Rugby World Cup. Attracted by a big Japanese TV deal, in 1987 they accounted for almost all of the…Oct 28, 2015Oct 28, 2015
Tim CrowThe 6 Biggest Marketing Talking-Points Of The 2015 Rugby World CupHome Runs Matter. Whichever team lifts the Rugby World Cup trophy at Twickenham as night falls on October 31, the 2015 tournament is…Sep 17, 2015Sep 17, 2015
Tim CrowAmbush and Amateurism: How Rugby World Cup Sponsorship BeganThe closer we get to the start of the 2015 Rugby World Cup, which Synergy is working on for four of the tournament’s sponsors and one of…Sep 3, 20151Sep 3, 20151
Tim CrowSpieth & McIlroy’s Google Spikes Are Growing, But Tiger Still Rules — For NowI’m a big fan of the beta feature in Google Trends which enables you to compare search volumes since 2004 for just about anything, and…Jul 13, 2015Jul 13, 2015
Tim CrowWhy The Premier League Killed Title Sponsorship — And Now Needs A Purpose Beyond ProfitI wasn’t surprised by the Premier League’s decision to discontinue title sponsorship when the current Barclays deal ends next season. The…Jun 6, 20151Jun 6, 20151
Tim CrowWho Really Bankrolls FIFA: It’s Time For Media Misdirection To End‘Misdirection: a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from…Jun 2, 2015Jun 2, 2015