Designing Amman’s Unofficial Transport Map. Transformative design meets urban activism
For the past seven months, SYNTAX has been working on a project which I consider to be one of the most meaningful our company has handled in recent years: designing Amman’s first public transport map. — As I write this, this map is being printed in a limited test quantity, to be distributed to Ammanis who are riding busses, “coasters” and service-taxis to get to their places of work, study, shopping, healthcare, leisure, or simply going home or to visit family or friends.
“Uber-ize” this: it’s the customer experience, habibi!
Since Uber launched in the Jordanian capital Amman in 2015, an “Uberification” craze has swept over the country’s services scene. Everyone now wants to launch the “Uber of this” or the “Uber of that”. It’s understandable of course. …