Ahmad Humeid, Co-Founder and CEO, SYNTAX

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If you lived in the Arab region in the past few years, frustration must have become woven, in big and small ways, into the fabric of your daily reality. Regional conflicts and their resulting human tragedies, economic recession, bad governance and squandered human potential have all conspired to put the region in a state of tension and developmental limbo.

Not even the 2018 World Cup gave us a respite, as we watched Saudi Arabia and Qatar play a game, not of football, but of harsh political bickering over the broadcasting rights of the matches!

Your view of the region may differ depending on where you’re watching it from. …


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As I write this, this map is being printed in a limited test quantity, to be distributed to Ammanis who are riding busses, “coasters” and service-taxis to get to their places of work, study, shopping, healthcare, leisure, or simply going home or to visit family or friends.

In a few weeks, the map will be printed in massive quantities for wider distribution. It will be available online and as as mobile apps for iOS and Android.

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Yes. It’s time the residents and visitors of Amman, our capital, got a map that, for the first time ever makes the public transport system in our city (as broken as it is) visible. This has the potential to transform the experience of public transport in Amman in more than one way. …


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Since Uber launched in the Jordanian capital Amman in 2015, an “Uberification” craze has swept over the country’s services scene. Everyone now wants to launch the “Uber of this” or the “Uber of that”. It’s understandable of course. Here, finally, was a service on our smart phones that was hugely useful.

I mean, just look at my family. Uber has been making a decent revenue from my teenage son, on one extreme of the age spectrum, and my mom, on the other extreme. My son always had trouble finding taxis in our part of the city. With the lack of a decent public transport system in Amman, he often had to rely on his mother and me to take him places. …

About

SYNTAX DESIGN

SYNTAX is a design company. We are critical optimists. We create engaging experiences. We start positive transformations. We’re here to connect. Everything.

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