Synthesis Consulting Groupinsynthesis-consultingHow to Improve Your Market Intelligence by Understanding Product LifecyclesThe goal of these content series is to untangle, simplify and support you in solving cross-functional business challenges. We have…Sep 25, 2020Sep 25, 2020
Synthesis Consulting Groupinsynthesis-consultingPractical Case Study: Building B2B Sales and Marketing ContentI n our last article we shed light on the importance of building marketing content together with your sales team. In this one, we will…Aug 28, 2020Aug 28, 2020
Synthesis Consulting Groupinsynthesis-consultingHow (and why) to build a content-driven B2B sales funnelWorking closely with cross-functional teams, we witnessed many cases where relationships between Sales and Marketing turned sour. Nobody…Aug 11, 2020Aug 11, 2020