11 essential links on the future of advertising

What brands need to know right now about ad blocking, personalisation and content

Whats the cure for ad blocking? a sharp instrument or something more subtle…
  1. “The estimated loss of revenue due to ad blocking was $21.8bn”
     Our latest insights on personalisation, adblocking and content [Medium | BAM]
     2. “Advertising is a great model, but what is fundamentally wrong today is the implementation” Get a primer on ad blocking [Techcrunch | Mani Gandham]
     3. “How much of your mobile data is eaten by ads?” What the ads on 50 top news websites are costing you [ New York Times | Gregor Aisch]
     4. “Be relevant or be forgotten” The rise of mass personalisation [Deloitte | Ben Perkins]
     5. “There are things going on at my house that I wasn’t fully aware of, I owe you an apology” When personalisation gets creepy [ Forbes | Kashmir Hill]
     6. “Companies including Google, Amazon and Microsoft are paying huge fees” The costs of having your site whitelisted by an ad blocking company [Tech Insider | Lara O’Reilly]
     7. “User generated content has always been terrorist media” The rules of big brands and a profanity API [The Atlantic | Ian Bogost]
     8. “Users are becoming increasingly impatient, needing faster and more instant forms of communication” The latest content marketing trends [Forbes | Jayson DeMers]
     9. “I’m out to upend the ad industry” How web browsers could be the new ad networks [Wired | Klint Finley]
     10. “Why mobile phones are more important than food” Insights from the new Facebook audience optimization tool [The Verge | Dieter Bohn]
     11 “Those who want to see the future of content just have to look into a cardboard box” VR, brand marketing and business opportunities [Contently | Tessa Wegert]

If you find these links useful, others might too, please hit ‘recommend’ below if you have a sec.

BAM Mobile Roundtable

We’re holding our Senior Marketers roundtable at 4pm on Thursday March 10th in the Innovation Warehouse, Farringdon. We’ll be discussing ad blocking, personalisation and content — working through strategies and tactics for how brands can benefit from these massive shifts in consumer behaviour.

If you’d like to talk to us about helping your brand be more innovative in social and mobile just drop us a line - mike@bam-mobile.com, or see us here BAM Mobile

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