Draft clear content so users know how to take action

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Illustration by Alexa Ong, Next Billion Users illustrator

I wrote this story with assistance from Luke Easterwood, LeAnn Quasthoff, Jessica Caimi, and Erik Ninomiya, UX writers who have focused on the needs of the Next Billion Users.

John Steinbeck said that “Poetry is the mathematics of writing and closely kin to music.” The Nobel Prize winner in Literature understood the challenge of writing well. Writers must always consider the effect their word choice and grammar have on the meaning and flow of the text, as well as how those choices might make their readers feel.

It can be especially challenging to write for a global audience made up of different cultures, languages, abilities, and expectations. Before you begin, it’s essential to question your own assumptions, deeply understand your users’ contexts, and recognize the potential impact of your writing choices. …

Susanna Zaraysky

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