More often than not you’ll hear the word user pop up in a software related discussion. User is the software industry’s term for people that use the product. As widespread and adopted as it may be, I still can’t get myself to use the term comfortably.
Isn’t user what you commonly call people with drug addictions? Makes me cringe every time I hear the word being used to describe a person in relation to a product. Somehow user sounds far from being right. Begging the question, is this the most appropriate term for the purpose?
There must be a better alternative, a more fitting word to call the people that are engaged with your product. …