Thirty years ago, Noam Chomsky and Edward Herman described the “propaganda model” of the mass media, showing how commercial incentives aligned with government control to turn the media into invisible champions of the status quo. It was an incisive critique, because it moved past scheming villains and painted a more realistic picture of how hegemony emerges. But “the media” is no longer monolithic. Instead, along with its citizens, it is splitting into two tribes. Each one responds to news that supports their world view, creating a natural incentive to provide a certain type of news. Our social media platforms further amplify this self selection.