Fuji’s sweet spot for me: small, light and fast

João Almeida
Jun 17, 2016 · 1 min read

“But it happened… the 35mmF2 is selling like hot cakes and therefore made Fujifilm rethink their lens strategy!”

Fuji Rumors

I don’t write about gear that often, but this is one of my favorite news from the Fujifilm world, probably more than the release of the new generation cameras.

I own a couple of Fuji X cameras and a few Fujinon lenses, I made the switch as it seemed perfect for travel, street and documentary work. But as I got more used to the system I noticed the available lenses at the time weren’t a perfect match for that purpose; although quite capable, lenses like the XF23mm f1.4 or the XF56mm f1.2 are a bit on the big and heavy (and expensive…) side for someone who wants to remain light.

Meanwhile the Fuji X started to sell, and that made room for variations of existing lenses. When the XF35mm f2 was I released it might seem redundant but I knew that was it and bought one of the first units made available in Portugal, has been a favorite ever since. Fortunately I wasn’t the only one, it was a massive success and Fuji got the message (they usually do), so now more lighter, smaller and faster versions of already excellent lenses are on roadmap.


Originally published at updates.joaoalmeidaphotography.com.

João Almeida

Written by

Web developer that takes photos and wanders the world. Based in Lisbon, Portugal. Working at @darwinLabs, mostly with Outsystems . http://joaoalmeida.info

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade