Fuji’s sweet spot for me: small, light and fast

“But it happened… the 35mmF2 is selling like hot cakes and therefore made Fujifilm rethink their lens strategy!”
Fuji Rumors

I don’t write about gear that often, but this is one of my favorite news from the Fujifilm world, probably more than the release of the new generation cameras.

I own a couple of Fuji X cameras and a few Fujinon lenses, I made the switch as it seemed perfect for travel, street and documentary work. But as I got more used to the system I noticed the available lenses at the time weren’t a perfect match for that purpose; although quite capable, lenses like the XF23mm f1.4 or the XF56mm f1.2 are a bit on the big and heavy (and expensive…) side for someone who wants to remain light.

Meanwhile the Fuji X started to sell, and that made room for variations of existing lenses. When the XF35mm f2 was I released it might seem redundant but I knew that was it and bought one of the first units made available in Portugal, has been a favorite ever since. Fortunately I wasn’t the only one, it was a massive success and Fuji got the message (they usually do), so now more lighter, smaller and faster versions of already excellent lenses are on roadmap.


Originally published at updates.joaoalmeidaphotography.com.