User research is often seen as an expensive and time-consuming proposition. Think again. Behavioral Personas are anything but. Get to truly (as in data-true) know your users, quickly and cost-efficiently. Here’s how and why you should. Do you know you users? This may sound obvious: the key to designing a…

By David Bartel, PhD, Principal at Taam Insights. We’ve all heard the buzz about terms such as A.I. (Artificial intelligence), machine learning, bots, the Internet of things. Hollywood, large corporations and the media have begun to slyly prepare us for the advent of a new age of smart, anthropomorphic robots…