@ Taam Insights

Taam is a boutique #UserCentered consultancy. Kind of like MBAs with #empathy, driving successful #products, and services. Focusing on #startups, #SMB.

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@ Taam Insights

Jan 10 · 3 min read

CRM Blues

A tale of how UX came to the rescue of a small businesses faced with tough technology choices.

Working with one of our client, a small business going through the pains of rapid exponential growth, we uncovered an issue we…

@ Taam Insights

Aug 9, 2016 · 6 min read

Do you now your Users? Introducing Behavioral Personas

User research is often seen as an expensive and time-consuming proposition. Think again. Behavioral Personas are anything but. Get to truly (as in data-true) know your users, quickly and cost-efficiently. Here’s how and why you should.

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@ Taam Insights

Jun 21, 2016 · 8 min read

A.I., bots and the end of UX research and design as we know them.

By David Bartel, PhD, Principal at Taam Insights.