Taam is a boutique #UserCentered consultancy. Kind of like MBAs with #empathy, driving successful #products, and services. Focusing on #startups, #SMB.
Working with one of our client, a small business going through the pains of rapid exponential growth, we uncovered an issue we…
User research is often seen as an expensive and time-consuming proposition. Think again. Behavioral Personas are anything but. Get to truly (as in data-true) know your users, quickly and cost-efficiently. Here’s how and why you should.
By David Bartel, PhD, Principal at Taam Insights.