Tutorial: How to Launch Your Own Facebook Marketing Game and Collect Hundreds of Leads Today

Tabfoundry
Aug 5, 2017 · 11 min read
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Why would you need to launch a Game Contest?

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This is how the game works. You collect positive objcects and avoid negative ones. You can upload your own game objects, background, lives, …
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But what if there is a “game template” ready for you to customise by using only drag & drop and launch the game today?

The game contest explained — how it works for the participants?

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This partially translated screenshot comes from a case study of a contest that was originally launched in Czech Republic.
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Initial screen of the game contest as a page tab on your Facebook page.
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Facebook Login dialog that contest participants have to confirm.
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You can upload as many positive object as you want. Pizzas, coffee beans, cups, knifes, anything. Same for negative objects, background, lives, …
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Catch as many hearts as you can and avoid the coal!

The Referral bonus

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How do you set up this contest on your own … today?

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Your brand new marketing game which you could publish immediately from here and it would work right away!

Setting up the game contest campaign

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This is the only part of the app editor which is forms and not a visual drag and drop editor.

How to pick the ideal prizes?

Setting up the referral bonus

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Referral bonus settings. You can keep this without any changes.

Advanced settings

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You can add all the different widgets to the editor.
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History, clipboard (works between two open browser tabs!), guidelines, grid, layers to rearrange objects above each other…
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Yellow border means you’re in the “Edit mode”. Now all added widgets will be added inside of the “Entrance” canvas of the game widget.
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Here you need to explain and sell the referral bonus.
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Results canvas

Publishing the game app

The announcing contest post

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Boosting the post

Collecting the new leads

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“Collected data” section of the editor. Download your leads here, see details of each participants game, …
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Once you click on the score number in the previous table of leads you go to the participants detail page. Who did she / he refer to the game? How many times he played? With what browser? What are the IP Addresses of the referred friends? (if they’re all the same — isn’t he / she cheating?)

That’s it! You just launched your Marketing Game

Learn more about the marketing game here, or read this case study

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