You do not need to to be the owner of a big time nightclub to understand the importance of VIP customers. Delivering a superb experience to guests who are looking for special treatment is invaluable to your brand. Not only are VIP clientele essential to nightclubs, but they also have specific expectations when they are at your establishment.
Security
Ensuring VIP Safety & Satisfaction states, “Before you even consider how you’re going to handle pre-arrival and arrival, take a look at your security personnel. If you don’t have a solid inside team and a solid door outside you need to deal with those shortcomings. VIPs expect smooth, painless entry and those who are concerned with their safety will notice if security doesn’t seem to be on point, which will impact their experience negatively.” It is important to make sure that your VIP have a memorable experience when it comes to safety because you want to make sure that they continue to come back. If general admission clientele notice that your VIP are no longer coming to your establishment, they too will stop coming…which means that they are going to your competitors. “Protect your venue’s reputation by impressing your celebrity VIPs and making certain that your security personnel looks and behaves the part.”
Satisfaction
The happier your VIPs are, the better reputation your establishment will have. A memorable experience will continue to bring in the big spenders and will cause your nightclub to gain attention. There are several ways to deliver an exceptional VIP experience. Bottle Service: Converting Guests into VIPs states, “…running an honest VIP program and venue should be a top priority; make no mistake, honesty is a tool.” Once you have gained the trust of your VIPs and they understand what type of experience you offer, you have the freedom to decide what bottle service is worth. Thus, pricing is a major tool to success and satisfaction. “Don’t be afraid to go from charging $500 for bottle service one evening but then raise the price to $1,000 or more — you may be pleasantly surprised by the results. Create a worthwhile experience and people will pay for it.”
Exclusivity
One of the major perks of being VIP is having the feeling of exclusivity. Every VIP clientele wants to feel like they have something that the rest of the general admission guests do not have, thus make sure that they get the attention that they want and the treatment that they feel like they deserve. “VIPs tend to like to have someone to show off for…” states Bottle Service: Converting Guests into VIPs. By having an exclusive VIP entry, where they do not have to wait in an annoying line and having a roped off section, “…your VIPs will be happy that they’ve gotten to skip the line and are getting special treatment in front of everyone else.” This is also a handy tool for gaining more VIP customers because your general admission guests will see how the VIP are getting treated and will hopefully too want to be treated the same way.
