Modern Lean Cycle (Feat Eric Ries, 2011 Talks at Google 33:29s)

In this section Eric Ries brings the feedback loop for the software industry; pointing that it is simply about learning and understanding if you are in the right track, or not.

A Catalyst for Turning Ideas Into Code

The following 3 elements of “the feedback loop” were take from Eric Ries list pointed at 35:30s.

Learn -> ideas

  • Split Tests
  • Customer Development
  • Five Whys
  • Customer Advisory Board
  • Falsifiable Hypothesis
  • Product Owner
  • Accountability
  • Customer Archetypes
  • Cross-Functional Teams
  • Semi-autonomous Teams
  • Smoke Tests

Build -> code

  • Unit Tests
  • Usability Tests,
  • Continuous Integration
  • Incremental Deployment
  • Free & Open Source
  • Cloud Computing
  • Cluster Immune System
  • Just-in-time scalability
  • Refactoring
  • Developer Sandbox
  • Minimum Viable Product

Measure -> data

  • Split Tests
  • Continuous Deployment
  • Usability Tests
  • Real-time Monitoring and Alerting
  • Customer Liaison
  • Funnel Analysis
  • Cohort Analysis
  • Net Promoter Score
  • Search Engine Marketing
  • Predictive Monitoring

For Eric Ries “this is a heuristic you want to use.” because it is an opportunity to establish the learning feedback loop. When it works, when you get into this loop faster “in a sustainable basis” you are following a good path, otherwise not. It’s important to recognise the equal importance of not, when the thread may not work and you are required to pivot-change.


Eric Ries, 2011, The Lean Startup at Talks at Google