My startup (de)accelerator project in Brazil —the bookshelf chapter

It’s been 10 years that I have decided to move towards the entrepreneurship world. But only when I started to read more I noticed things started to be more clear. Today, I worry much about how many startup programs are convicing newcomers to just jump into execution without allowing time for reflection.

As part of my journey, my goal is to continue to build a library and the means for great entrepreneurs to share knowledge. Within the realm of my efforts, one concrete project is a bookshelf which I make available in my city (yes, these are so far physical books) and my goal is to continue to learn, to network, and to help others. In this article I am not covering the borrowing rules for the books (another story), but I can assure you this project also relates to my own research and business goals — in some degree it relates to my needs for:

  • Being able to network with the best and serious entrepreneurs around important topics.
  • Be able to get feedback about ideas and/or to get help for difficult situations.
  • Being able to contextualize experiences and learnings, such as to know when a concept applies to what stages in the cycles of evolution from startups to building scalable companies.
  • Establishing a virtual board — like a board of directors but not exactly having them locally if you don’t know the best yet.

I am also using this time to share my list, so you get an idea of the area that I started to focus and you can also see how you can help me.

The list

Ideation and creativity

Market models and strategy

Business, Management, Risk management

Historical & biography perspective

  • Brad Stone — The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World Hardcover — Large Print, January 31, 2017

Culture and Corporate Development

  • Fred Koffman — Conscious Business: How to Build Value through Values Paperback — October 1, 2013 by Fred Kofman (Author),‎ Ken Wilber (Foreword),‎ Peter Senge (Foreword)
  • Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials) Paperback — June 24, 2004 by Jim Collins (Author),‎ Jerry Porras (Author)
  • The Alliance: Managing Talent in the Networked Age Hardcover — July 8, 2014

User and value proposition

Communication and storytelling

Ecosystem Start-up and Investing

How you can help

Can I help reading a book?

Part of what I do is to network knowledge with people. So if you are local or not I ask you to read one of the books and to share and to allow youself to be contacted.

Can I help suggesting new titles and challenges?


Can I help with donations?

Yes, if you are a serious entrepreneur-reader and you feel that you are not anymore consulting your books, please consider giving your great materials to my cause. I will love to get a letter, for each book, with your notes about why you think the book is important for entrepreneur and for which conditions. You can also add a personal letter to explain how the book was important to you.

Can I help in other ways?

Yes, write to me.