Draft and study: paving the way to innovation execution: step one, no conviction

— — — [The title, with the ‘step 1’ does not really help anything. Was this an attempt to create curiosity on other steps? or was this just all the article had? like it’s a one step article]

Act without conviction — is a great way to “get ready” before we get ready towards our ideas execution path. In Making Ideas Happen, Scott Belsky points out how critical it is to defy the conventional approach of thinking before acting.

While counterintuitive, the real danger is when we build a lot of conviction that can be associated to much analysis to a point that lock us from potential ideas when we may need them in order to innovate.

— — — [problem with this article, here, is that it does not really get to the point to explain what is missing in the conviction case. Also when we are really onto something, conviction is what seems to be the residual effect, closer to the phenomena of an epiphany.]

Based in Scott’s interview with Truslow, from Ideo, what companies really struggle is with execution of ideas they already had — not with the problem of having ideas.

+++ [This seems to interesting point, that is catchy enough because a lot of people recon this situation. It’s common to hear from entrepreneurs that they thought about the thing they are doing when the thing they are doing is perceived as the idea that is being executed with success.]

Tim Brown on what companies gets wrong about Design Thinking or Lean Startup

Transcription from Learn Startup Meets Design Thinking.

“Where I see sometimes organisations going wrong, is that they interpret, both design thinking and lean startup, in a very incremental way — where they sort of already know the answer before they ask the question. And that does not lead very much in the way of a breakthrough or anything particularly important.”

+++ [better job can be done in the references/paraphrasing of the above]

“I think the comfort with the unknown, which is a slightly scary world to be, is an important characteristic. Certainly what I think the best of design thinking anyway, that I do believe organisations needs to embrace if they gotta do things that truly deal.” Tim Brown, CEO and President of Ideo, at 15m Learn Startup Meets Design Thinking.

+++ [better job can be done in the references/paraphrasing of the above]

Eric Ries on new understanding and conviction for the unknown

Transcribed from Learn Startup Meets Design Thinking:

“Tim is completely right — we have build up this competency, in the industrialised world of this very old fashion 20 century style competency that could work in this very linear way — and that actually was very effective, for a time. “

+++ [better job can be done in the references/paraphrasing of the above]

“But one of the biggest impact of the web, is not its direct impact, which is to make all of our lives better in many way; so its economic impact, its technological impacts are, of course, immense. But one of the biggest impacts is to help people — make completely obviously to almost everybody in the world now, that the future is uncertain and that disruption does happen. “ Eric Ries @ 27m57s in Design Thinking Meets Lean Startup

+++ [better job can be done in the references/paraphrasing of the above]