The weakest of cliches would be the full copy — yet we need to reflect on how the transference of data, via sharing models of the Web, is influencing authors to think of their writing style as a distribution element.
Just yesterday, looking at the titles of articles, in a Medium feed list of popular items, I noticed the correlations where many of them clearly revealing the “I protagonist” storytelling situation which such author-protagonist unveils a discovery situation.
Such situation seems to reveal a certain urgency, or force. One that pulls writers into writing, or delivering, of an artifact that can be applied to situations, because it was validated — the very successful ranking will push articles into being cloned or influencing new writings.
This phenomena pushes some authors to frame their publishing under certain criteria tailoring their content into channels based in prior successes. For some, it may come out as cloning a structure, the genre, some elements of storytelling, etc. For others, it even pushes them to copy the whole thing.