TactileAI: Launch Announcement

2 min readMar 21, 2022

The platform provides beauty brands with data-driven insights from remote product testers in a matter of days.

We are live! At TactileAI, we’ve been working on a data analytics platform that will revolutionize the way consumer product testing is done in the beauty industry. We’re excited to launch our platform that will deliver valuable consumer insights to beauty brands hoping to launch successful products.

In previous product trials, over 90% of our participants completed surveys. Our dashboard is updated in real time, meaning brands can instantly see survey results upon completion. What’s more, we provide analyses and insights in a matter of days.

How it Works

  1. Testers sign up for free in-home product trials through our mobile app.
  2. Testers complete surveys on their experience using the product(s).
  3. Brands view survey data in real time through our dashboard.
  4. TactileAI uses AI and data science to provide consumer insights such as sentiment analysis, demographic preferences, and keyword extraction.

Testers are rewarded for their participation, and brands gain insights from a global community of testers. It’s a win-win situation.

Data-Driven Insights

Beauty might be one of the toughest industries to stand out in. From skincare to cosmetics, consumers have countless options when choosing products, and it can be hard for indie brands to keep up with the high-budget marketing campaigns of established beauty giants.

However, there’s something all successful brands have in common: products people like. No matter how good the marketing is, consumers won’t buy a subpar product twice.

This is where data comes in.

Knowing what consumers think of a product before it hits the market is key. With TactileAI’s all-in-one platform, brands can design surveys to not only learn what consumers think of the product itself (think texture, fragrance, effectiveness) but also evaluate any other relevant criteria (branding, packaging, target demographics, etc.). Based on the data, brands can make adjustments and confidently launch a consumer-vetted product.

We believe that good data makes successful products. But don’t just take our word for it — see for yourself.

Get in Touch

Whether you’re an indie beauty brand or a multinational company with multiple brands under your belt, we’d love to work with you. To request a demo, visit https://www.tactileai.io/contact.

We’re excited to share our journey with you. Follow us for updates!

Website: https://www.tactileai.io/
LinkedIn: https://www.linkedin.com/company/tactileai/
Instagram: https://www.instagram.com/tactileai.io/