A re-syndication of an article about freelancing and entrepreneurship I wrote in 2010

I was asked in the summer of 2010 to write an article for my friend, Jeni Herberger’s blog. Jeni is a renown speaker on the design conference circuit, an entrepreneur and executive consultant. The article, shortly after being published, was picked up by Business Lexington. I stumbled across it recently going through some old files on my computer. As I sit in my 12th year of design studio and my wife and I expect our third child, I reflected a bit on the time past and how discomfort continues to drive me today. …


What are brands? Where did they come from? What do they mean in the context of sport?

This text is a modified transcription of a podcast episode that was originally published on October 14, 2015 in audio format on Makers of Sport Podcast, the original of which can be found here along with its show notes.

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Men branding cattle (from the Douglas County, Colorado archives)

Brands, what are they?

I am not sure many that use the word brand or branding really comprehend exactly what that word means. The term is often overused in today’s society—specifically in sports media. How often have you heard someone say “brand of football” or “they have a great brand”? What exactly does “brand of football” mean?

One of my biggest…


Reflecting on my third year of Makers of Sport Podcast and providing some words of wisdom for 2017.

M y podcast, Makers of Sport, will be 3 years old in March 2017. It’s the longest I’ve ever let a side project live and truthfully that feels a bit weird. I’ve battled a small bout with burnout recently but ultimately—even though it’s been a rough year for celebrities and the political climate—I consider 2016 a win for me.

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Quick, original sketches for Makers of Sport logo as it neared finalization.

This year, I launched the Makers of Sport Community which sits currently with 60 members of the sports design community from organizations within the NFL, NBA, MLB, NHL, Southeastern Conference, Pac-12, Big Ten and more. Not to mention media companies like…


Color, Country and Confusion

This article was originally published July 4th, 2016 in the Makers of Sport Podcast newsletter which can be found here. It has been modified some for a public and broader audience’s comprehension.

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2016 Men’s National Team (black) kit by Nike, Inc. Photo via U.S. Soccer.

Recently in the U.S., we celebrated Independence Day (also known as the Fourth of July holiday). For non-stateside listeners, Independence Day is a federal holiday in the U.S. commemorating the adoption of the Declaration of Independence; in which 13 original American colonies regarded themselves as a new nation (i.e. the United States of America) and no longer a part of the British Empire.

I love the Fourth of…


Do you sacrifice making for consumption?

This article was originally published recently in the Makers of Sport Podcast newsletter which can be found here. It has been modified some for a public and broader audience’s comprehension.

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If you are taking part on social media today, you have most likely heard of D.J. Khaled, a D.J., producer and artist that had many hits in the 2000s and has recently had a grand re-awakening amongst millennial and younger generations due to his Snapchat adventures. If you are unfamiliar, read this article, then come back.

Anyhow, a mainstay on D.J. Khaled’s Snapchat is his chef, Chef Dee. Chef Dee…


Why the NCAA Should Embrace, not Squander Innovation in Technology

This article was originally published in the Makers of Sport Podcast newsletter which can be found here. It has been modified some for a public and broader audience’s comprehension.

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Magic Johnson speaking to hopeful entrepreneurs at the Dodgers Accelerator. Image from the Dodgers Accelerator Instagram

Technology plays a huge role in society today across many disciplines. Sports are no different of course. Athletes, coaches and teams have been using technological advances to increase performance since the beginning of athletic competition. From waffle soles (Nike) to the digital technologies and analytical data of today’s athlete, the industry is constantly innovating to find better, faster and stronger ways to win.

Brands like Nike, Under Armour and Adidas put…


This article was originally published on the Makers of Sport Podcast newsletter which can be found here. It has been modified some for a public and broader audience’s comprehension.

Why do you do what you do? Seriously, ask yourself. Is it because you need to pay bills? Maybe pay off some bloated student loan you acquired for some degree from an unknown university you aren’t using? Is it to put food on the table for your family? Maybe you have kids and need to support them with your work.

If you work solely for the purpose of getting paid, congratulations…


Anxiety, depression and the constant urge to make and achieve.

I am cursed. My heart is beating to the point of dull pain. I feel pressure in my chest, just behind my sternum. Sometimes I have trouble breathing. I feel a burden. A burden to create, grow and get better as a designer, better as a business person. To be a better father to my two sons and a better husband to my wife.

I am a selfish. I think about creating, designing, growing a business, consuming podcasts and audio books; soaking up as much…

Adam Martin

Designer; creative director; brand strategist; @MakersofSport founder; sports design vet; husband; dad of 3; youth ⚽️ coach; recovering sneakerhead; Kentuckian

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