“There are only two ways to tell your story.”
Steve Bryant

Thank for a thought-provoking article Steve. I’m now challenged with trying to relate your three models to the work of a not-for-profit hospice fundraiser. Good fundraising is all about storytelling (human interest/audience interest) and building long term relationships with the audience. In return they don’t “buy” the product, they support the brand, who provide a service (product) that benefits the audience?

I wonder what your thoughts are on this?

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