I share the same thoughts.
Nike is within my top 5 best brand storytellers.
It is not only an innovative company, but a trend-setting one.
And doing great at it.
When you become a client of such a company (one that is among its industry’s leaders) you become a part of a community.
When a company can unite its clients in such a way, this is a true formula for success.
It’s what Apple, Coca Cola and Google have managed to do as well, despite racing in highly competitive markets.