I’ve been a fan of Nike for a long time now — not only for their products, which I love using, but for their brand storytelling.
How To Land a Job At Nike
Tobias van Schneider

I share the same thoughts.

Nike is within my top 5 best brand storytellers.

It is not only an innovative company, but a trend-setting one.

And doing great at it.

When you become a client of such a company (one that is among its industry’s leaders) you become a part of a community.

When a company can unite its clients in such a way, this is a true formula for success.

It’s what Apple, Coca Cola and Google have managed to do as well, despite racing in highly competitive markets.