Burberry: Where Art history & High Fashion Meet!
The London Fashion Week Presentation celebrating art and fashion in the heart of Soho.
By: Taizja Tate
London, United Kingdom — Intricate capes, sculpture inspired heels, and a lesson in art history acted as the foundation for the Burberry Autumn/Winter 17 presentation. Christopher Kane used this collection to highlight the relationship between art history and high fashion and the similarities between both creative processes.
In the heart of Soho, The Burberry Makers House Exhibit (open to the public) gave guests an interactive experience. Guests were able to view the collection and learn the history of artist Henry Moore, whose artistry was the inspiration of the collection.
The exhibit featured video projections of the collection on multiple walls, a virtual reality experience powered by Samsung, a photo studio, and workshops dedicated to sculpture, design, and much more.
In addition, the collection as well as the ornate couture capes were on display for viewers to touch and get up close to the designs with the option to purchase, apart of the brands adoption of the “see now buy now” strategy.
The Makers House was a fresh take on fashion presentation and ultimately took fashion design a step closer to being recognized as an art form. Experiencing each of these pieces in person, being able to witness the texture, and tedious work put into the collection makes the artistry undeniable. Aside from the collection being absolutely gorgeous, the exhibit was well executed and a highlight of London Fashion Week.
Makers House Photo Diary: