
In the top left corner of the dashboard, we see our LTV. That is the calculated total revenue that each customer will spend during their lifetime as a customer to the company. Since the Life Time of our customers is 10 months and they pay 5.1 euros per month our LTV is 51 eu…
…ed based on your churn rate. In this case, there is an 11% risk of any customer to churn per month. To calculate the lifetime we take the 1/churn rate. For this startup, the average subscriber will stay for about 10 months. Since this app has managed …