How We Got 10 Million Teens to Read Fiction on Their Phones
Prerna Gupta

I’m clearly not in the right demographic for hooked but my son immediately knew what it is (although he’s not a fan). I think it sounds like a lot of fun. Probably a few steps above the bazooka joe gum wrappers on the literary chain of evolution but more or less of the same genus until enough writers push the boundaries the way Dickens did with serial stories. Maybe it’s already happening, but until the news is about the work and not about growth, VC funding, etc, it seems dubious.

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