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Many things have been written and speculated over regarding the on-demand delivery space. There is still, however, little evidence on how it really works, whether it is possible to make money and whether or not there is light at the end of that long tunnel. Even though companies are adopting on-demand and same-day grocery delivery models and investing billions in them, there are still many questions left to answer. Unit economics seems to be the challenging topic and with the disappointing numbers from various delivery startups, companies in the sharing economy space are being scrutinised more than ever before.

In this article I will share what I have learnt after running an online grocery delivery business in the UK for almost five years. I will talk about profitability, scale, operations and technology and the role that each of these play in the viability of such a business. The reason I am writing this is to shed some light on the industry and hopefully provide a more complete understanding of how such models work, or don’t work. …

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End of journey for grocery delivery startup Home Run

After 4 years of hard work, close to one million groceries delivered, and a few millions of pounds in venture funding, we decided to shut down operations at Home Run. I wanted to share the story, the struggles and the learnings which would hopefully shed some light to the industry and help other founders.

Starting Home Run has been the most intense journey I’ve ever embarked on but also the best school I could have ever asked for. …


Takis Malavetas

Founder | Advisor | Learner

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