Knowledge sharing for creative agencies

Tal Benisty
Jan 26, 2019 · Unlisted

Shortcase is a knowledge sharing platform that I designed and built with Kees-Jan van der Kolk, my technical co-founder. It makes it easy for design agencies to gather all of their essential files and brand assets in one place, as well as quickly create and retrieve case studies of past client work.

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Shortcase started as a file-sharing side project in college, at a time before Dropbox when we were all carrying USB sticks and external hard disks. BY the time I started working at Designit — Europe’s largest design agency — I realized Shortcase was uniquely suited to address two common issues among all design agencies:

I decided to demo Shortcase’s file-sharing capabilities to Designit’s leadership, along with designs for a new Projects section where we could finally gather, tag and search for case studies across all offices. With Designit signing on as our first client, Shortcase went from side project to side business, and we went on to sign a handful more companies over the following years.

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I eventually decided to leave Shortcase when I moved to San Francisco. The 9 hour timezone difference with Amsterdam made collaborating with my co-founder difficult, and the 24/7 pace of running a business on the side became unsustainable.

Building and running my own company was a tremendous learning experience that I remain grateful for:

Ultimately, it made me realize how much I love working with engineers, and that I would be happier working in-house (as I do now) where I get to ship and continuously iterate on a product based on user feedback and data.

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