Methods for getting to TAM and SAM, on a shoe-string budget.

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Key terms and Concepts

  • Market Intelligence: inputs that determine the market opportunity, surface key trends and shape the market development strategy.

Market Intelligence Vs Market Sizing

Market intelligence is a broad term that captures any type of actionable data that can be used to improve a business or product. If your goal is specifically to understand the potential revenue opportunity for a product, then you’ll need to investigate the relevant market, hunt for a set of numbers to input into a model and break the total opportunity down into what can be captured by your product, given your resources, and what cannot be captured by your product. …


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Changes are now live with version 9.0.0 of the extension on Firefox, and are coming to Chrome in a matter of days. MetaMask Mobile will receive the changes in an upcoming release.

As of today, MetaMask has stopped injecting window.web3, and made a limited number of breaking changes to our Ethereum Provider API (window.ethereum). We’ve regularly messaged the community about these changes for more than a year, but if you’ve missed these announcements, don’t worry. This post contains everything you need to know about what’s changing, why we’re doing it, and what to do if your dapp is affected. …


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With a mere dozen-or-so days left until the end of the year, people and projects around the world are winding down. Unless you’re immersed in Web 3.0, where the action only seems to be speeding up! Flash loan transaction volume hit record levels in November, DeFi projects and protocols are merging, the ecosystem is getting serious about gas and Eth-2 launched to kick-off the festive season.

In case you missed it, here’s what happened in the MetaVerse this month:

Breaking changes to the MetaMask provider are here

If you are a MetaMask user, don’t worry, your experience won’t be affected. …


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Only get MetaMask from metamask.io. Always get the link from a place you trust.

Ads and search engine results are not a reliable way to identify that you are installing the real version of a wallet. Take this opportunity right now to bookmark metamask.io as your exclusive source of MetaMask software and support.

In recent days, Web3 users across many wallets, devices, and platforms have experienced a barrage of phishing attacks, including malicious websites that pay for ads to appear high in search results. While investigating, we discovered that one tactic is especially prevalent: fake and malicious websites that attempt to trick users into installing the wallet using a compromised seed phrase that the attacker has access to. …


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We hope you’ve had an epic month exploring the decentralized web, curating collectibles and farming vegetables. Our team has been super busy pushing updates, shipping products and furiously developing exciting new features for the MetaMask community. To help keep you up to date, we’re reinstating MetaMask Monthly!

Before we continue, if you’re a dapp developer, please note that you have less than a month left to act on our breaking provider changes.

In case you missed it, here’s what’s new in the MetaVerse:

Meet MetaMask Swaps

MetaMask users can now compare prices and swap tokens directly inside their wallet with Swaps 🎉

  • Find the best price every time. Access the most liquidity and the largest selection of tokens, at the most competitive prices. …


MetaMask users can now swap tokens directly from their wallet. Swaps combines multiple decentralized exchange aggregators, professional market makers, and individual DEXs — like AirSwap — to ensure MetaMask users always get the best price with the lowest network fees.

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Recent months have seen large-scale adoption of decentralized exchanges (DEXs). Compared to centralized exchanges, DEXs offer more pairs when trading, provide access to a greater diversity of tokens, and enable non-custodial swaps that keep funds safer. …


Last year, we reported how MetaMask had reached approximately 264,000 monthly active users. Since that time, we’ve grown over 400%, supporting over one million monthly active users across our desktop and mobile apps🎉. We believe this is a critical milestone for the whole ecosystem we serve.

MetaMask user growth happens in a compounding feedback loop similar to the feedback loop of the internet itself. Users onboard to use one site, and end up discovering hundreds of other sites from decentralized finance to gaming to new communities.

The recent launch of MetaMask Mobile has played an important role in bringing new users into the MetaMask community. We’re especially delighted about the diverse communities where MetaMask Mobile is getting traction. …


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This article walks you through a proven method for developing a sound, product categorisation framework to help potential customers make sense of your product suite. It also compares the naming schemes employed by Amazon, Google and Microsoft to illustrate some of the recommended frameworks in action.

Nothing is more subjective than picking a name — whether it be for a baby, a pet, a band or a new software feature. When it comes to naming a product, there’s a tension between striving for that elusive sense of ‘coolness’, and the desire to achieve clarity and consistency.

If you’re part of a cross-functional team, where every stakeholder has equal accountability for how that product performs, a product name can be a difficult thing to negotiate. Developers favour mythic, epic or supernatural themes. Product Managers want to communicate the product function. Marketing wants a naming scheme that’s consistent and accessible to the end customer. How do you lead this diverse set of stakeholders toward the best outcome for the business? …


As global supply chains are impacted by the COVID-19 crisis, toilet paper isn’t the only item in short supply. The retail demand for fruit and vegetable seeds is overwhelming small seed providers and retail nurseries, who aren’t built to scale their (often basic) online operations.

In the last 90 days, related searches for vegetable seeds and where to buy them have spiked by 10x:

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Source: Google Trends, last 90 days as at 1/4/20

Searches for ‘buy seeds online’ have increased by +300% and ‘buy vegetable seeds’ have increased by +350% the same period. If you were thinking that this spike could be seasonal, let me clear that up:


This article aims to help startup founders, marketers and product managers get their product to market-fit, faster, using an agile variation of the Jobs To Be Done framework.

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Key Concepts

  • JTBD: abbreviation for Jobs To Be Done, a Disruptor innovation framework developed by the late Harvard Professor Clayton M. Christensen. JTBD helps us get closer to our customers and the problems they’re trying to solve;

About

Talia Knowles-Rivas

Head of Product Marketing, Developer and Consumer products at ConsenSys. Bringing Ethereum software products to market. Formerly Facebook and Google.

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