Methods for getting to TAM and SAM, on a shoe-string budget.

Key terms and Concepts

Market Intelligence Vs Market Sizing

Market intelligence is a broad term that captures any type of actionable data that can be used to improve…


The now infamous nyan cat NFT that recently sold for over $590K USD

I’ve spent the last few years aiding the transformation of an ethereum-based venture studio into a product-led fintech company. A critical part of that transformation was operationalising marketing for some of the largest products in the blockchain and crypto ecosystems, including the worlds most popular crypto wallet, MetaMask, and the largest ethereum direct-to-developer platform, Infura.

During my tenure, I’ve launched and scaled the first monetisation features for these products and presided over explosive growth in monthly active wallet users, monthly active developer accounts, and managed transaction value.


This build of MetaMask is a special developer release that contains early support for Filecoin, based on the upcoming MetaMask Snaps extensibility system. We are making this special developer build available so that Filecoin developers can start building Web3 sites based on Filecoin.

A few things to note: Although the Filecoin Snap is pre-installed in this build, the final product will install the Snap through the connect flow when a consumer connects to the site that depends upon Filecoin. There may be breaking changes between now and the production release and we’ll do our best to communicate these regularly.

To get started, simply visit our landing page, follow the instructions, and start building! 🎉


Starting today, MetaMask Mobile users can now swap tokens inside their wallet, with a single swipe, using the Swaps feature. MetaMask Swaps is the most convenient source of information for getting the best price and lowest network fees by combining data from automated market makers, professional market makers, request for quotes (RFQs), and individual decentralized exchanges (DEXs). MetaMask is the leading non-custodial wallet, meaning you’re always in control of your assets.

Unlike other crypto wallets out there, MetaMask is built to be privacy-first. We empower you to access, store and swap tokens, without having to worry about dApps or exchanges…


This month, we introduced improved support for Layer 2 networks to help sites onboard more users to Layer 2, started running LavaMoat on our Extension’s build system for enhanced security, crowned two EthDenver winners for their epic #hackforgood projects, and planned a revamp of our Community Support capability.

Connect Users to Layer 2 networks with the MetaMask Custom Networks API!

#NewProductLaunch

Our new Custom Networks API is the latest step on the way to seamless cross-chain user experiences in MetaMask. It allows developers to recommend a variety of chains to their users, including Layer 2 networks like Polygon (formerly Matic), Arbitrum, and Optimism; sidechains like SKALE and xDAI; and indeed any EVM-compatible chain…


MetaMask provides the most simple and secure way to connect to blockchain-based sites. Now, with MetaMask Mobile’s browser feature, you can surf web 3.0 and discover thousands of decentralized sites, products and services!

Explore the burgeoning universe of decentralized finance protocols, discover next generation social media sites, access tokens, collect digital art, compare decentralized exchanges, or find the best blockchain development tools.

Navigate to the hamburger icon, tap ‘Browser’ and start exploring!

Whether you’re playing games, interacting with DeFi protocols, or exchanging crypto collectibles, connecting to web 3.0 via MetaMask ensures you are always in control of how much data you expose to third party sites.

Ready to start your journey? Download MetaMask Mobile and tap the ‘Browser’ feature to start exploring!


As we poured one out for 2020 and gave it the old boot, we head into the new year shiny, clean and full of hope for the future. For the citizens of Web 3.0, the future has never been brighter and our team continues to be inspired by our mission to open up this universe to more people, and bring the benefits of the decentralized web to all.

This month, we made important improvements to our UI on desktop and mobile to provide a more transparent and seamless user experience, poured more resources into simplifying Swaps for new users, incorporated…


Changes are now live with version 9.0.0 of the extension on Firefox, and are coming to Chrome in a matter of days. MetaMask Mobile will receive the changes in an upcoming release.

As of today, MetaMask has stopped injecting window.web3, and made a limited number of breaking changes to our Ethereum Provider API (window.ethereum). We’ve regularly messaged the community about these changes for more than a year, but if you’ve missed these announcements, don’t worry. This post contains everything you need to know about what’s changing, why we’re doing it, and what to do if your dapp is affected. …


With a mere dozen-or-so days left until the end of the year, people and projects around the world are winding down. Unless you’re immersed in Web 3.0, where the action only seems to be speeding up! Flash loan transaction volume hit record levels in November, DeFi projects and protocols are merging, the ecosystem is getting serious about gas and Eth-2 launched to kick-off the festive season.

In case you missed it, here’s what happened in the MetaVerse this month:

Breaking changes to the MetaMask provider are here

If you are a MetaMask user, don’t worry, your experience won’t be affected. …


Only get MetaMask from metamask.io. Always get the link from a place you trust.

Ads and search engine results are not a reliable way to identify that you are installing the real version of a wallet. Take this opportunity right now to bookmark metamask.io as your exclusive source of MetaMask software and support.

In recent days, Web3 users across many wallets, devices, and platforms have experienced a barrage of phishing attacks, including malicious websites that pay for ads to appear high in search results. While investigating, we discovered that one tactic is especially prevalent: fake and malicious websites that attempt to trick users into installing the wallet using a compromised seed phrase that the…

Talia Knowles-Rivas

Global clean-tech marketing leader. Transforming the way our homes use & produce energy. Formerly crypto, Google & Facebook. Twitter: @tknowlesrivas

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