Research article and Overview by Dr. Tali Rezun

Abstract

The internet changed the way we live, it opened the ways of unlimited communication and revolutionized access to information, but it failed greatly in regards to our personal digital freedom. Instead of providing trust, granted privacy, security, auditability, peer-to-peer communication, simplification and digital money, it evolved in to a system of global intermediaries, that manipulate our private data and charge a percentage for every interaction. There is a new technology at the horizon called blockchain, that in its core excludes any intermediary’s, it brings peer-to-peer communication, online trust, security, privacy, authenticity, identity, synchronize ledger and much more. …


The 4th Pillar, Revolutionary DLT Technology Infrastructure, Project Case Study by Dr. Tali Rezun

Abstract

The 4th Pillar project stands for revolutionary DLT technology infrastructure. The 2019 case study was constructed as an answer to a flood of unreliable information regarding online brand building in Fin-tech Crypto Blockchain world. Part of the research and implementation is directly sourced from Dr. Rezun doctorate dissertation “Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness”. …


The DBA (i.e. doctor of business administration) Dissertation Guidebook, Research article and Overview by Dr. Tali Rezun

Abstract

To write a DBA dissertation a high-level commitment and dedication is required. Writing a DBA dissertation cannot be compared to MBA study where there is a group effort involved. Success of writing a DBA dissertation depends 100% on the author and his or her dedication, self-discipline, motivation and passion to his or her research topic. This article was created to help and guide new DBA students through DBA proposal, Literature overview, Methodology and Findings and Discussions chapters.

Keywords: DBA dissertation, doctor of business administration, DBA proposal, literature review, methodology, findings and…


2019 Hotel Vault Ljubljana Project Case Study by Dr. Tali Rezun

Abstract

This case study deals with building hotel online presence, trust and brand positioning. The case study was constructed as an answer to a lack of available information regarding online accommodation presence and positioning. Part of the research and implementation is directly sourced from Dr. Rezun doctorate dissertation “Company Generated Problem-Solving Content on Social Media (SM) and Online Brand Equity: Designing and Testing a Model for Its Effectiveness”. …


Abstract

The purpose of this research article was to construct a guidebook, identifying the key quality factors that forge a successful small high-quality hotel business model. The research reveals and identifies the key success components needed for successful high-quality small hotel to operate.

Keywords: Small Hotel, Small Hotel Quality, Small Hotel Success Factors, City Hotel

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Vault Hotel Ljubljana, Slovenia

Introduction

Hotel is often referred as a “Home away from home” (LE, N. 2010). According to Maria, I., Madalina, T., Catalina, B., & Diana, I. (2008), tourism is a sector in which the structure of supply is extremely volatile and the solid and consistent part is the demand. Tourism exists only because, for various reasons — pleasure, business etc. — people want to travel and are willing to spend money; consequently, they create demand for tourism products and services. The demands of hotel guests and their expectations tend to change dynamically in the modern hotel industry. When asked to define service, most hotel guests (Mola, Jusoh, 2011) answer using commonplaces such as “getting what I want, when I want it, with a smile and respect”. According to Ryan and Huimin (2007) found that different attributes were given different importance levels by guests. They did a research in the hotel market that showed that the most importance is given to “cleanliness of the bedroom”, “having a comfortable mattress and pillow” and the “cleanliness of the bathroom”, “quiet room”, “quality of the food” and “security” , “check-out services”, “friendliness of staff”, and “reputation of the hotel” and “price”. …

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