Interesting take.
Ben Billson
1

Spotify is a great example of a company that knows how to craft magic. They don’t promote their product, instead they promote that amazing feeling of being young and having fun.

Here’s another amazing example of how they use our emotional connection to a song instead of promoting yet another feature in their product

https://www.youtube.com/watch?v=zuOiNjpkEFY&index=2&list=RDXE9DaSxwEr4

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