Brain Freeze

I’ve recently rediscovered Groupon again, after a few years of ignoring/avoiding them. A friend of mine was telling me that he had been buying a few things from them, so I decided to give them another try. I think they’ve gotten better but not much has changed, except for their app being fairly intuitive and easy to use.

I’ve had some good, discounted meals, and I would probably go back to the restaurants, which is the reason Groupon started. But beyond food, I’ve been looking for experiences. I’m no longer interested in stuff. I don’t need or want stuff. I’m stuffed of stuff. Every few days I will comb through their “Things to do” section and see what looks interesting.

So far, for my wife and myself, I’ve bought an archery lesson, a sensory deprivation tank experience, a salt cave meditation, and a cryotherapy session. We’re basically trying to do a new thing every weekend. This past weekend was the cryotherpay.

You step into a large, steel vat and, much like Han Solo in The Empire Strikes Back, freezing gases are released. (It’s pretty cool…) The temp goes down to -200 Fahrenheit, but it’s ok because it’s a dry cold (or so they say). Here are the 5 things I learned:

Be open to try new things — Trying new things keeps life interesting. I’d rather have an experience for life than a new gadget that I’ll toss in a closet or throw away in a year. It makes life more interesting. It also creates a mindset of trying new things, even in business. Launch a website, try a new product or market in a new way.

Don’t let fear stop you — I’m not a lover of the cold. I dream one day of moving someplace with sand and palm trees. But the opportunity to test my endurance was exciting to me. If there is something you’ve wanted to do, go for it. Don’t let fear get in your way.

Push yourself — The session lasts for 3 minutes, but you can ask to get out at any time. After minute 2 it starts to get cold and uncomfortable. Your legs freeze and start to get that pins and needles feeling. I was determined to last the entire 3 minutes and stuck it out. Whatever you’re doing, stick it out. We’re all stronger than we realize.

Do things together — Life is more fun when we share it. I’ve had a lot of fun with my wife, as we try these new things together and try new things. Gran a friend or loved one and give it a go. Or find someone to start a company with. Life is too short to be alone. Sometimes you do things with the wrong person. I know I have, but I always get back out there. And so should you.

Don’t stop — I’m looking for the next experience and there are so many out there. I’m looking at one of those “Escape the Room” experiences next. I’ve started probably 10–15 business in my life. Two worked and the rest failed. But I won’t stop. I’ll keep going. I’m looking to launch two new businesses in the next month. When you stop you die. Maybe not physically but worse, mentally and emotionally. Don’t let that happen.

Thanks for taking this journey with me. It wouldn’t be the same without you.