5 Things You Can Learn from Trump’s Campaign from a PR and Marketing Perspective
Whether you’re a Democrat or Republican, if you’re like most people, you’ve probably been following Donald Trump’s campaign for the past few weeks. To the surprise of many, Donald Trump has been rather successful. In fact, many have predicted that Trump has a good chance of becoming president.
From a marketing and public relations perspective, there’s actually much that one can learn from Donald Trump’s campaign, which is centered on doing the opposite of what everyone else is doing. Here are at least five things you should take away from Trump’s campaign.
Be Anything But Politically Correct
As you can likely tell by his assertion that illegal immigrants “have to go,” Donald Trump is not concerned at all about being politically correct. While it’s likely not a good idea for you to throw the concept of political correctness completely out the window, there’s something you can learn from Trump’s political incorrectness. Don’t allow your fear of hurting the feelings of others get in the way of the success of your marketing campaign. No matter how hard you try, there will be people out there who will dislike what you have to say. Therefore, while you should certainly try to be sensitive in some situations, don’t be afraid to be ruthless in terms of getting your good ideas out there. The best ideas are often the most popular, at least at first.
Tell the Truth
In order to please others, many politicians lie to make their ideas seem more appealing to the audience. Donald Trump, on the other hand, has a tendency to be more honest. While you may find it tempting to deceive your audience in order to get them to buy a certain product or service, this will only hurt the brand in the long run. No matter how small or seemly insignificant the lie, it will be exposed eventually. Once the lie is exposed, your audience will lose trust in your brand and you will lose them as a potential repeat customer. Therefore, just like Donald Trump, you should attempt to win over your audience honestly to improve your chances of invoking loyalty within them.
Only Cares About Your Own Campaign
Unlike his competitors, Donald Trump has been shown to only care about his own campaign. Other Republican candidates have placed at least some focus on improving the audience’s perception of the Republican party as a whole. One thing you can learn from this tendency of Donald Trump is that you should only care about your own marketing campaign. Don’t focus on making the products and services of another brand look bad at the expense of the opportunity to prove the merits of your products to your audience. Your audience isn’t stupid. They will be able to judge for themselves whether your product is truly better than those of a competitor. In fact, being a mudslinger will only make your potential customers suspicious of your marketing campaign and the brand in general. Just focus on your own marketing campaign and the customers and clients will come.
Due to Donald Trump’s wealth, you’ll be hard-pressed to see him pandering to a cause that he doesn’t really believe in order to procure financial aid. This makes him a respectable candidate in the eyes of many, as he doesn’t sway from what he believes in. No matter how tempting it may be, avoid pandering in your marketing campaign in order to remain respectable in the eyes of your potential customers.
The vast majority of politicians speak from memorized scripts. While this is not always obvious, this fact usually becomes evident when a politician fails to answer a question as directly as possible. Most likely due to confidence, Donald Trump doesn’t speak from a script. Instead, he says whatever comes to his mind. While this may not be an entirely good tactic for your marketing campaign, it would do you well not to speak from a memorized script. Not only will you seem more confident and self-assured in the eyes of your audience, but you will also seem more knowledgeable about your own products and services. Best of all, your audience will see you as authentic and real rather than fake and robotic. You want your audience to be able to trust in and relate to you.
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Photo by: Gage Skidmore