[CHEAT SHEET] Making Valuable Things

  • What do people want from an X?
  • What are the blockers for X?
  • Why is X problem happening? What’s wrong with X?

“In the weeds is where it’s at.”

Buster Benson (Amazon, Twitter, Slack, Patreon)

“Even after interviews with potential users or experts, observations, market analysis, and so on, I never feel or proceed as if I know anything.“

Ursula Shekufendeh (Appfolio, Copper, Patreon)

You can also see each risk with its corresponding list of tests to try.
You can also view this by risk, each with its corresponding ways of validating.
How ratcheting up might look like. It’s a tradeoff of speed vs. exposure to risk — and that’s your bet to make.
You could “launch faster,” though you might miss obvious risks at the foundation. I’ve made this mistake enough times.

“Every successful complex system is found to have evolved from a successful simple system” — John Gall

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I love data, I love people, and I love being proven wrong by both. Product at Riverside.fm, ex-AppsFlyer, Patreon, Duckduckgo, Wix

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Tal Raviv

Tal Raviv

I love data, I love people, and I love being proven wrong by both. Product at Riverside.fm, ex-AppsFlyer, Patreon, Duckduckgo, Wix

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