Bringing art closer to people; Case Study
So my first week in the IronHack Bootcamp just happened and I can’t believe how much we accomplished in so little time. We had our first project with lots of excitement, new people, concepts and big challenges that I will detail below on this case study.
This project was made as a Design Sprints. A Design Sprint is a five-day process that helps to answer critical business problems through design, prototyping and testing ideas with users. Sprints are a very famous and effective method that even big corporations as Google uses it.
2 — Team:
Sprints are made to build team culture and answer the business-critical questions with the help of other partners to build a stronger strategy. In this case, the team was formed out of 4 interdisciplinary team members. We had people from interior design, communications, psychology, marketing, and engineering backgrounds.
3 — Client:
Our clients were Museums specifically in the city of Madrid, Spain.
4 — Brief:
We were given a very ambiguous brief.
To create an app to help and share artworks of museums, that is inclusive people with accessibility problems.
The idea of this brief was to have such a broad topic, with almost no direction that will make the team think about all the possible problems/solutions to solve it. The key to finding the problem was by learning about human behaviors through interviews and questionaries.
5 — Solution:
After all the investigation you will see below. We had a new goal, make users between 20 and 40 years old to perceive museums as more dynamic and interesting places.
In order to do so, we created a mobile application that allowed didactic, simple and relevant information on the paintings in the museum. Allowing visitors to feel more connected with the content in the expositions.
The low-fi prototypes of the application below
Our application allowed users to:
- Search all the museums in Madrid.
- Buy tickets to museums and expositions.
- Have an interactive way of exploring the museum. With Maps, Search by artwork, with the “likes route” and the “route of silence”.
The likes route was an idea that people that visit the museum will be able to like their favorite artworks and new users will have a list of the most liked artworks by popularity. So visitors will explore the museum in a different way without loosing the most “trendy” artworks.
The route of silence is a way of exploring the museum in a very particular way. It is for people that don’t like full rooms and lots of tourists together. The app will indicate trough geolocation the number of people in a room before you get there to decide if you really want to step into the exhibition or go later when it’s quiet. The map had 3 colors that indicate if there is a big flow of people, moderate or low (the ideal for this feature).
Also, each artwork had fun facts of the artists or artworks themselves that were very different from traditional information given at museums.
6 — Investigation:
For the investigation, we applied quantitative and qualitative methods. We did 9 guerilla interviews, that consist of making 3–4 questions to people in your specific market pool. Then, we did 9 long interviews, around 30 minutes each in the ones we sat with the users and understood their problem by empathizing with them. Lastly, we did a survey of 100 users and we got great reveling results.
90% say that art interests them.
84% state that they like museums.
70% consume artistic content at homes, specifically through documentaries.
But all those results are very enriching because Only 5% visit museums more than 5 times a year.
Meaning, why if people like museums they don’t actually go to them?
We realized that 90% of the interviewees agreed that they don’t feel a connection with the art that is shown in the museums.
To solve that problem we took the main pain points and created a User Persona:
We studied his routine on a basic day he would interact with the application we where trying to understand consumer patterns creating a User Journey
For this project, we implemented a lot of creativity boosting theories as Empathy Map Brainstorming, Mind Mapping, Affinity Diagram, Moscow, Crazy 8, Round Robin.
And we solved the most difficult business problems with the use of the Lean UX canvas and Lean Survey Canvas. These two theories are strategies that help teams frame their work as a business problem to solve (rather than a solution to implement) — Jeff Gothelf
7 — Summary
In summary, we focused our week on finding a solution for a client-focused on the business, technology and design concepts of User Experience. The problem solved was the lack of connection between young people and museum artworks through mobilization solutions. The result was making the Museum's information more accessible, easy to understand and interactive for the end-users.
8 — Next Steps
If we could continue developing this app I would for sure make more user research and interviews to have a more concrete base. Furthermore, I would have tested the prototype with the users from the interviews and get their feedback when using it. It is important to clarify that it is not only feedback they say but observe if they understand the functions, their body language, where they click if they are able to perform different tasks, etc.
9 — Learnings
- Teamwork makes the dream work! Working with people with completely different backgrounds and countries could be a challenge but we learned so much about the others. Leaving egos aside in a team of UI designers, respect each other and listen to all ideas with patience.
- Timing is everything for this kind of project. I learned that if you don’t keep the time you are spending on each assignment you probably won’t get to your MVP by the end of the week.
- I worked a lot on stepping in the user’s feet and empathizing with their thoughts was crucial for creating the most accurate results possible.
- Features are great but sometimes it is better to focus on only one big feature. One that differentiates your product and solves the business problem rather than a few cool things that aren't completely strategized.
Thanks for reading me and I hope to bring more and more interesting content each week!
So ready for week 2! 💪💪