The Relevance of Others

Can I ask you something?

How much time are you paying to what your competitors are doing?

Let me tell you something.

My intuition says, every minute you spend with staring at your competition is totally wasted.


Because watching others only means you have less time and less energy to build your own business.

Maybe they have a better product.

Maybe they are playing under the table.

Or practicing black magic.

Fuck that!

Your challenge is always to differentiate yourself in such a way that it generates sales to long-term customers.

Focus on building something great.

Then perfecting it.

Then perfecting it.

Then perfecting it.

That’s how winning is done.

That will lead you to growing a sustainable business.

If you die, you’ll die because you fail to make something your customers love.

Very few company die from competition.