Edition, the benefit to the inf… “How did you choose your pricing model?” and “What advice would you give to young entrepreneurs?”. With Startup Edition, Ryan had an “excuse” to contact influential people he didn’t know and build a relationship with them. The key is that this “excuse” needs to benefit the influencer as well to get them interested. In the case of Startup Edition, the benefit to the influencer is more publicity for their post plus getting a unique chance to compare & contrast their ideas with other influencers that they might not know either. In essence, this made Ryan into a connector and helped him rapidly build his network.