So, in order to attract new users, Pinterest’s founder would sneak into Apple stores and set Pinterest as the default landing page on their display devices.
This is Snapchat’s slogan. It alludes to their original purpose as an ephemeral messaging and photo sharing app. Fast-forward 4 years: people don’t use Snapchat because they want their photos to disappear. People use Snapchat because it has created a channel for low-obligation communication.