TAMKOMaximizing Amazon Sales by Coordinating Amazon Ads with Social MediaWhy combining Amazon’s strengths with external platform strengths is the best way to maximize Amazon sales.May 18, 2020May 18, 2020
TAMKOTikTok’s role in today’s marketing strategiesAs big as TikTok is and as much attention as there is in it, it’d be misguided to simply run a campaign there expecting to see an…Apr 23, 2020Apr 23, 2020
TAMKOTikTok’s unique strength? Consumer-Generated AdsTikTok often gets categorized as an app where teens and people in their twenties dance. In a way that’s true, but the reality is it’s…Apr 22, 2020Apr 22, 2020
TAMKOThe Importance of Brand Purpose in Customer LoyaltyConsumers are better informed and have more choices than ever, and now they often consider how a company impacts society before purchasing.May 20, 2019May 20, 2019
TAMKOContent and the Japanese Consumer Survey 2019A recent survey by Adobe [J] took a look at the current relationship between digital content and the Japanese consumer. We’ll highlight…Mar 20, 2019Mar 20, 2019
TAMKOTikTok Ads Coming in 2019Advertisers are increasingly looking at TikTok as the social network continues to grow rapidly and they begin rolling out new ad options.Feb 21, 2019Feb 21, 2019
TAMKOHow Burger King Leveraged Influencers for FreeBurger King recently utilized influencers on Twitter to create a buzz for the release of its latest menu item. Sound typical? Well, they…Feb 8, 2019Feb 8, 2019