Why Search Engine/Google Optimization still matters.

In one day, according to Global Research Site, Global Stats, about 200 000 websites are launched, and to date, there are over 1 billion websites on the internet. With these stats, it is an undeniable fact that if not done right, your website can just be another statistics and may not even get the attention.

There are over one billion websites on the internet.

The two major reasons why businesses create websites are to disseminate information about their offerings so that the customer is made aware and to eventually increase sales. Your website can be one of your most powerful online marketing tools, better than social media and any other social platform.

Your website can be one of your most powerful online marketing tools.

Now, to search engine optimization. I normally like to refer to search engine optimization as Google Optimization, because Google effectively controls over 90% of the search engine market share worldwide. Other search engines such as Bing, Yandex, etc are just pawns in a game of kings and from an African perspective, they don’t matter.

So, to start off, what is Search Engine Optimization? Search Engine Optimization or in my opinion Google Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. Search Engine Optimization is another form of Online Digital Marketing and works hand in hand with Social Media Marketing and Display Advertising.

In simple terms, businesses exist to solve people’s problems and nowadays, global stats say when people have a problem, about 65% percent of them are likely to go online(on google) to search for a solution. Now if your website has a blog where you put out thought leadership content and if that content is optimized for search and inbound marketing, you are likely to come out on the first page of the search results which might result in the customer being a part of your brand.

So, Search Engine Optimization is vitally important for your online marketing process and spreading brand awareness. Read on to learn why you should take SEO seriously.

1. Save the Extra Dollar.

Search Engine Optimization is one of the most Cost Effective forms of Digital Marketing available. Come on! Who doesn’t want to save the extra dollar? The advantage is that the bulk of SEO work consists of optimized content and following best practices. Good Content can last which means that content you put out today, can remain at the top of search results based on your keywords for 5 or more years.

SEO content is also inbound, which mean it targets the customer, it is customer centric. The people who’ll find you are the ones who are already looking for you which is largely to your advantage as you now don’t have to go out looking for the perfect customer.

SEO content is also inbound, which mean it targets the customer, it is customer centric.

2. Analysis and Tracking

The results from SEO are trackable and can be easy to make sense of if you have the right tools. You don’t have to hire the data scientist as proficient knowledge of tools like google analytics can help you do that. When you Optimize your website, as with any marketing effort, you should be able track your results to see if you are making any progress.

With SEO tools like Google Analytics, you can drill down your results to see things like demographics, gender, devices, and browsers of your website’s visitors which will, in turn, help you understand your user base. In addition, before you roll out any online campaign, set your Key Performance Indicators so that you effectively track your progress against set milestones.

3. Increased Brand Awareness

I already touched on this in the starting paragraphs but to go deep into detail. For your brand to make sense and to be popular, it needs to be seen. And for your brand to be seen by people, it first has to be seen by search engines. But, being seen is not the only important part of increasing your brand awareness, it has to to be associated with thought leadership content that is relevant to your industry. There is no luck when it comes to SEO, good content will always earn its place, so do your best to offer valuable insights that are relevant to your industry.

There is no luck when it comes to SEO, good content will always earn its place

4. Your Competitors are way ahead.

I know, this sucks but they are and they are heavily investing in the best talent to get the best results. That’s why when you search for digital marketing advice, the first result thats likely to be on top are articles from HubSpot, kissmetrics and maybe copyblogger and the site. They know the value of good content on the web and they do their best to deliver this.

And by good content, if you go on HubSpot, most of their articles are between 1000–2000 words long, why? It’s because google updated their algorithm back in 2012 to favor in-depth articles that really explain a concept or a problem, so if your blog is updated daily, you need to have one in-depth article for every 5 short form posts. By short, I mean at least 500 words.

5. Traffic! Traffic! Traffic!

If you create a great website but that site doesn’t get any visitors, then why did you create it. A website is for marketing and for marketing to be effective, your site has to be seen. So, undoubtedly, the reason why SEO is so important is for you to get organic traffic from search engines through search.

And also, although it’s no longer that important, you should pay attention to your tags and meta descriptions and this often results in an increased Click Through Rate(CTR) on search results.

A website is for marketing and for marketing to be effective, your site has to be seen.

If you’ve not been paying attention to SEO on your site, you should start doing so because you may be losing out. A lot.


Originally published at https://www.linkedin.com on April 11, 2017.

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