5 / Research Plan

tammy koh
2 min readMay 23, 2022

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Some names for the proposed project include: WanderWorld, Another Place, LingoWorld..
I’m leaning towards Another Place for now. But I’ll still KIV this first.

The following is my RESEARCH PLAN.

A quantitative survey was done with 35 Singaporeans aged 18 to 35 that enjoy traveling. This quantitative data can generate insights into what we know from the audience’s traveling experience, which can then be further delved into and explored in the qualitative interviews later on.

Top 3 challenges faced: language barrier, getting lost (difficult transport), cultural difference

The three challenges highlighted above are crucial to filtering which problems to focus on during the qualitative interview.

33/35 participants prefer free and easy traveling
26/35 participants do not learn a new language before traveling
34/35 participants think that learning a foreign language helps when traveling
16/35 participants have experienced a culture shock overseas
Some of the responses to how culture shock can be avoided in excel format (highlighted)
18/35 participants feel stressed when dealing with foreign currencies

Below is additional research done to complete the above research plan [Additional Online Research].
(Note that every new paragraph is a point)

The top three most spoken language in the World is English (1.348 billion), Mandarin Chinese (1.120 billion), and Hindi (600 million).
In Singapore, the main languages

Whereas in Singapore, the four main spoken languages are English, Mandarin Chinese, Malay and Tamil.

In 2019, Japan and Taiwan remain the top travel destination among Singaporeans.

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