A quantitative survey was done with 35 Singaporeans aged 18 to 35 that enjoy traveling. This quantitative data can generate insights into what we know from the audience’s traveling experience, which can then be further delved into and explored in the qualitative interviews later on.
The three challenges highlighted above are crucial to filtering which problems to focus on during the qualitative interview.
Below is additional research done to complete the above research plan [Additional Online Research].
(Note that every new paragraph is a point)
The top three most spoken language in the World is English (1.348 billion), Mandarin Chinese (1.120 billion), and Hindi (600 million).
In Singapore, the main languages
Whereas in Singapore, the four main spoken languages are English, Mandarin Chinese, Malay and Tamil.
In 2019, Japan and Taiwan remain the top travel destination among Singaporeans.