Marketing personalisation is normally discussed in terms of data and tech. It’s actually more useful to think of it as a social phenomenon.


Keep it weird


We attended a fascinating talk by Amy Webb who is a professor of strategic foresight at the NYU Stern school of Business, on the 2019 Emerging Tech Trends Report.






There was once a time when brands could easily find new ways to stand out.


Great customer service used to require employees, which are expensive. No wonder it only kicked in when things went wrong…


Tangent

Part consultancy, part agency, completely digital. | https://www.tangent.co.uk

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