Thanks, Tania for such a detailed post.
Erika Parker

Thanks for sharing your article, Erika!
My post was just focused on UX design as a valuable, but still quite neglected, component in business strategies. 
I agree with you, though. Marketing plans also need new channels and new strategies to be much more effective than the one based off a traditional approach (often delivering just annoying advertising). In too many countries it’s still an utopia…

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