The Potential of DAOs: A New Era of Organizational Structure

Tanja Ludwig
5 min readJun 10, 2023

The world of Decentralized Autonomous Organizations (DAOs) is fascinating and complex, brimming with opportunities and challenges. According to an analysis by EY-Parthenon, the DAO model offers significant advantages in operational efficiency, acceleration of innovation, and stakeholder engagement.

EY-Parthenon’s analysis identifies the potential of a DAO (Decentralized Autonomous Organization) in the following areas:

  1. Operational Efficiency: DAOs can reduce uncertainty and opportunism among participants (including competitors) by proposing a more complete contract model. This model can lower transaction costs associated with economic coordination and offers a different approach to principal-agent relationships.
  2. Acceleration of Innovation: DAOs enable business model innovations such as cooperation, consortium formation, and ecosystems of consortia. Interoperability lowers the barriers to access other types of assets.
  3. Promotion of Stakeholder Participation: DAOs trigger network effects by promoting participation and alignment of stakeholders. The (pseudo-)anonymity provided by blockchain technology can lead to lower entry barriers for participants. Since DAOs are community-driven, they promote a sense of belonging and create a bond to their common goal.

These aspects contribute to enhancing the value of a DAO for traditional organizations.

However, despite these advantages, it is not sufficient to set up a DAO with the understanding of traditional corporate structures and Web2 business models.

Transparency in a New Dimension

In a DAO, the issue of transparency takes on a completely different dimension. This becomes quickly visible from the outside when you take a closer look at DeepDAO. DeepDAO provides insight into the financial strength, size, and speed of a DAO and the resulting solutions.

Inside on the traction form all listed DAOs on DeepDAO

Attraction and Growth

The attraction for working in a DAO has grown rapidly and will certainly be a defining organizational structure for younger generations.

EY analyses about DAO

The DAO also changes the individual’s attitude towards work and value creation itself.

Working in a DAO differs in many ways from working in a traditional company, and these differences can lead to a changed work attitude. Here are some aspects to highlight:

  1. Autonomy and Self-Determination: In a DAO, members often have more autonomy and self-determination. They can participate directly in decisions that affect the organization and often have more freedom to shape and organize their work. This can lead to a stronger sense of self-responsibility and initiative.
  2. Community and Collaboration: DAOs are typically strongly communal and collaborative. Members work together to achieve common goals, and there is often a strong sense of community and cohesion. This can lead to a stronger bond to the organization and a stronger sense of belonging.
  3. Transparency and Accountability: DAOs are typically very transparent, with clear and open decision-making processes and the ability for each member to review the organization’s activities. This can lead to stronger accountability and a stronger sense of responsibility for the organization’s results.
  4. Innovation and Experimentation: DAOs are often at the forefront of technological innovation and encourage experimentation and learning by doing. This can lead to a stronger culture of innovation and a greater willingness to take risks and try new things.
  5. Value Orientation and Purpose: Many DAOs are organized around specific values or a specific purpose, and members can strongly identify with these values or this purpose. This can lead to stronger motivation and a stronger commitment to work.

It is important to note that these aspects can vary from DAO to DAO, and that working in a DAO can also bring its own challenges and difficulties. But for many people, working in a DAO can be a fulfilling and empowering experience that is very different from working in a traditional company.

One of the Challenges form a DAO

One of the key challenges in the world of DAOs is managing the community, a task that bears no resemblance to traditional understandings of back-office management or operations management.

The challenge is certainly to optimize the efficiency of a DAO, as the deep level of decentralization and democratization naturally has an operational part that needs to be managed. Voting and governance must be well thought out from the beginning. However, the DAO world is already creating solutions that make it easier, such as Aragon or other DAO management platforms. Here is a short list of DAO management solutions:

Aragon: Aragon is a platform that allows anyone to create and manage Decentralized Autonomous Organizations (DAOs). It offers a range of tools for governance, financial management, and collaboration within DAOs.
DAOstack: DAOstack is an open-source platform that allows developers to create decentralized organizations and collective decision-making protocols. It offers a modular, scalable, and customizable DAO infrastructure.
Colony: Colony is a platform for creating DAOs that focuses on collaboration and meritocracy. It allows teams to work together on projects and make decisions based on reputation and merit.
MolochDAO: MolochDAO is a minimalist DAO framework that focuses on financing Ethereum projects. It has a simple but effective governance model based on “Ragequit”, a feature that allows members to exit the DAO and receive their share of the DAO’s assets.
Gnosis Safe: Gnosis Safe is an Ethereum-based platform that focuses on providing secure, flexible, and transparent DAOs. It offers features such as multi-level authentication, modular smart contracts, and custom transaction logic.

A personal note from me. To explain, I come from the business world of Web2, closed platforms, and strictly hierarchical corporate structures, and I can’t write code. Solutions like Aragon have helped me start and build a DAO. This, from my perspective, is the challenge. DAOs are very code-driven so far, but companies — including DAOs — also need business and market knowledge. Therefore, a big thank you to Aragon and all other solutions & tools that help me organize a DAO.

The world of DAOs is complex and dynamic, but it also offers enormous opportunities. With the right planning, strategy, and tools, DAOs can be a powerful and effective organizational structure for the digital age. It’s an exciting time to be part of this evolving landscape.

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Tanja Ludwig

Series founder and passionate about web3 and digital identity. Currently I am working on w3-ff a venture builder to put web2 use cases on web3 technology.