TANK & BEAR – Medium

TANK & BEAR

Designing Umi, Part 2: UX principles for location-based games.

Location-based games are a niche category and would only be worthy of a footnote in game history — except that its earned $6 billion.

10 min readFeb 7, 2023

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Designing Umi, Part 2: UX principles for location-based games.

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TANK & BEAR

Designing Umi — tons of AR prototypes, one little creature

Since the release of Pokemon Go, I’ve been fascinated by the idea of bringing characters to life with augmented reality. There’s something…

8 min readJan 30, 2023

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Designing Umi — tons of AR prototypes, one little creature

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TANK & BEAR

Would I want to wear a pair of AR specs? — A thought experiment.

It’s no secret that every large technology company out there is investing billions in developing a pair of augmented reality glasses…

8 min readFeb 5, 2020

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TANK & BEAR

The future is quiet

Underneath the surface there is a new platfrom being created. It’s happening right in front of us, if you read between the lines, if you…

5 min readJan 24, 2020

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TANK & BEAR
in
Near Future of Retail

How to design for mobile AR

Now is the time to jump in — join the early majority, learn from and build on these successes. Here’s how to design great mobile AR.

9 min readJan 14, 2020

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How to design for mobile AR

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TANK & BEAR

In defense of our dreams

You were wondering whether it might be too late for our dreams to come true, whether our time had passed.

1 min readJul 19, 2016

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TANK & BEAR

Bot or Not?

A Pros & Cons + Interesting guide to whether you should build or invest in a bot.

6 min readMay 2, 2016

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Bot or Not?

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TANK & BEAR

You are not your startup

You’re going for it, you’re all in.

2 min readApr 24, 2016

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TANK & BEAR

Don’t breakup with your Apple Watch:

Native Apps are coming this fall!

6 min readJun 23, 2015

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Don’t breakup with your Apple Watch:

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TANK & BEAR

Designing Aiko for the Apple Watch

In January of this year, Josh, Asavari, and I came together to create TANK & BEAR in its new incarnation. Our mission is simple: We’re…

7 min readJun 12, 2015

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Designing Aiko for the Apple Watch

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TANK & BEAR

TANK & BEAR

We create digital companions that make life magical. Based in New York, ex New York Times, NEWINC alumni, former design lead at K Health.

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