Henry Ford’s reaction to a consultant who questioned why he paid $50,000 a year to someone who spent most of his time with his feet on his desk. “Because a few years ago that man came up with something that saved me $2,000,000,” he replied. “And when he had that idea his feet were exactly where they are now.”
Paul Graham has a famous essay about managers vs makers. There are two ways to run your life, he says. Managers know that their day is divided up in pieces for meetings, calls, and administrative tasks. Makers, on the other hand, need to have large blocks of uninterrupted, unscheduled time to do what they do. To create and think.
For example, Stackoverflow’s annual developer survey (100,000 interviewees) stated that only half of all professional developers had a bachelor’s degree, and of this half, a whole third majored in something completely unrelated to computer science and software engineering.
Terms like voice, tone, and language can be confusing. Just bear in mind that voice is the overall style in which your brand expresses, while tone is a variation in that voice to reflect a particular attitude or respond to a specific situation. Language, on the other hand, refers specifically to your use of words. In a nutshell, your brand uses a specific language to address different situations with particular …