6 Takeaways From “Jab, Jab, Jab, Right Hook”

A short list of social marketing insight from Gary Vaynerchuk’s latest book

Tanner Hunt
Jan 7, 2014 · 6 min read

One week ago I received my copy of Gary Vaynerchuk’s Jab, Jab, Jab, Right Hook from Amazon. The book is aptly subtitled “How to tell your story in a noisy social world” and clearly explains how brands (and individuals) can cut through the clutter on social media with creative and powerful content.

After finishing the book today I knew I wanted to blog about some of the things I learned and the new thoughts and ideas it inspired in me. So I sat down and decided to write a list of some of the most important things I got from it that I could share in a post like this one. I meant to only write down 10 or so lessons, but before I knew it, my list quickly grew to more than forty. JJJRH is just full of powerful insight that is easy to digest and simple to understand for marketers at any level. Over time, I’ll probably end up writing a fair amount about it all, but in this post I’ll share just 6 takeaways I had upon finishing JJJRH. The list isn’t intended to be organized in order of importance, since that may vary depending on the needs of the reader, nor is it my “top 6" lessons from the book overall. It’s just a few nuggets of social media marketing wisdom that hopefully inspire you to make some positive changes.

1. What’s needed is less ‘right-hooking’ and more ‘jabbing’

“There is no sale without the story; no knockout without the setup.”

2. Most brands still don’t understand social media, so most of their content really sucks

“The content you’re putting out there sucks. You know why? Because even though consumers are now spending 10 percent of their time with mobile (a number that is soon going to be much higher), you’re only investing 1 percent of your ad budget there.”

3. Facebook, despite its popularity, is still one of the least understood social platforms

“The majority of brands and businesses still haven’t realized the unprecendented insight Facebook gives us into people’s lives and psychology, insight that allows marketers to optimize every piece of micro content, and every right hook”

4. It’s all about brevity and super-micro-content

“Stop thinking about your content as content. Think about it, rather, as micro-content — tiny, unique nuggets of information, humor, commentary, or inspiration that you reimagine every day.”

5. Content may be King, but context is God

“You can put out good content, but if it ignores the context of the platform on which it appears, it can still fall flat.”

6. Brands are fatally thinking of social media as a distribution channel rather than a storytelling channel

“Marketers are on social media to sell stuff. Consumers, however, are not. They are there for value.”

I’d be interested to hear the takeaways from other readers of Jab, Jab, Jab, Right Hook. Though I’m confident most would agree that the list above accurately describes some of the major lessons in Vaynerchuk’s book, a lot could depend on specific insight they’re looking for and the real world experience they’ve had. Share the love.

    Tanner Hunt

    Written by

    Business-Technology @ASU ~ I like to write and tweet about branding, content marketing and social media ~tannerhunt.net