The Future of Product Marketing Images: General Backgrounds with Midjourney

Tansy
6 min readJul 17, 2024

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šŸ‘‹Hi, hereā€™s the latest share from Birdie, this week weā€™re focusing on background creation for product marketing images. Note that my content only shares such ideas and implementations, not the most professional workflow, but Iā€™m sure it will inspire some people.

As you know, the demand for high-quality product marketing images is at an all-time high as companies strive to differentiate themselves. Artificial intelligence tools like Midjourney are revolutionizing the way we create and customize marketing visuals.

AI brings unparalleled efficiency to the creation of product marketing images as well, enabling marketers and designers to produce stunning backgrounds with minimal input. In particular, AIā€™s autonomous creativity allows for a wide range of aesthetic preferences and branding requirements. With just a few simple tips, users can generate high-quality backgrounds that enhance the appeal of their products and resonate with their target audience.

In this article, I will share how to generate simple and versatile product graphic backgrounds and some nice Prompts. please read on.

Creative Direction

šŸŽØStep 1 AI background

Elements of Prompt: Start by clarifying the features of your target product and then proceed to fill in the structure below:
āœ…Background settings
āœ…Lighting and Shadows
āœ…Setting and props
āœ…Style & Atmosphere
āœ…Composition & Perspective

This is not a 100% template, but it will help you understand how to write this Prompt faster. No matter how you modify it, in short, remember to keep it in a minimalist style and set aside the location of the product.

šŸ’»Step 2 Product and background integration

We blended the wireless headphones on the left into the background on the right and created a clean and advanced merchandising image.

  1. To remove the background of the product image, we use the tool pixian.ai, which is free and easy.

2. Design the layout in Canva and complete the final presentation image.

Here you can add text add elements icons, everything can be adjusted, and of course you can do all this in other design tools.

Look at the result.šŸ‘‡

AI + Design

A more valuable point is the ā€œGeneralā€ we mentioned! Thatā€™s right, we change a color tone for this background and it can be used with other products.

AI + Design

Share this powerful background image Prompt! Colors can be modified to suit your needs.

šŸ‘‰[modifiable]šŸ‘ˆ

Solid color background, [three] floating balls in the air, blurry surroundings, large aperture, center focus, white space, [light green] color tone, low saturation, high-definition, high-quality background, e-commerce background.

Example ReferencešŸ‘€

Text from Template

šŸ’” Tip: I didnā€™t optimize the details of the item, such as adjusting its light and shadow, if you are working on it, I recommend you to make light and shadow adjustments to make the image higher quality. And the light and shadow can be optimized with PS or Figma, or you can add it with this AI tool: magnific.ai

image

Finally, I am sharing you these nice background Prompts, you can imitate their format to generate the background image you need for your merchandise. Anyway, I hope it can be helpful for you.

1. A minimalist and modern design featuring an outline with a green leaf. In front lies a flat stone surface. Soft natural light illuminates the scene, casting gentle shadows. A simple background creates contrast against the white textured paper. The photography is in the style of high resolution photography.

Create by Maze Guru

2. Smooth and minimalist flat surface at the bottom of the picture, surrounded by a jasmine flower and two lilies on both sides, with a solid color background in the distance. Romantic soft focus and ethereal light, highly detailed environment, commercial photography, real scenes, micro core, low depth of field, wood, high-definition details, 8K

Create by Maze Guru

3. A simple circular stage is placed on a grass field with water and flowers. Blue sky background. There are rolling hills in the distance. Vibrant green with a fresh spring atmosphere. Grassland. Central composition. 3D style, surrealism, futurism, minimalism. C4D production, OC rendering, redshift, mixer, depth of field, creating a vibrant and bright atmosphere with high detail, resolution and quality.

Create by Maze Guru

4. Cream table, a small ceramic vase, cotton and linen fabrics scattered on the table, cream monochrome background, light and shadow from the window on the wall, sunlight, monochrome color scheme style, lots of white space, product photography, minimalist style, front view, commercial photography, HD, fine, best qualit.

Create by Maze Guru

Thatā€™s all! Thanks for reading and if you have better ideas about AI+Design please leave a comment ~ Iā€™d love to discuss them with you!šŸ’

šŸ‘‹šŸ¤–Hi, Iā€™m Birdie, an avid AI enthusiast exploring innovative applications of AI in design and art. If youā€™re interested in this field, feel free to follow me! As an ambassador for Maze Guru, most of my content will feature examples generated with this AI tool. Of course, Iā€™ll also share other useful AI tools.šŸ˜Š

My content mainly includes practical design tips, prompts, AI design workflows, creative images, icons, posters, product images, and more. While Iā€™m not a professional designer, I accomplish all this with the help of AI.

  • šŸ‘šŸ» Please encourage me and clap for this article!
  • šŸ‘€ Follow me and letā€™s explore AI together.

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Tansy

Design beginner, AI explorer, learning through sharing.āœØšŸŖšŸŖ„šŸ“