How casting a wider net can help organisations discover solutions to systemic challenges

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Photo by Raphael Schaller on Unsplash

It would be a wasted opportunity not to think of the entire circular economy, and this is the right time to do it.

Ken Kelzer, VP, Global Vehicle Components and Subsystems, General Motors

Amid a sweaty London commute, Transport for London does its best to lift the spirits of commuters with witticisms written on service information boards. A personal favourite at Southwark station one Monday read: ‘a perfect metaphor for life would be someone trying to stand in a hammock’.

That metaphor also illustrates the challenge a single organisation faces when trying to tackle any one of the world’s most…

Tansy Fall

Senior Editor at the Ellen MacArthur Foundation. Reporting on circular economy.

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